Juicer Market – Analysis, Segments, Growth and Value Chain 2018-2026

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Juicer, also referred as juice extractor or juicing machine, is a tool for extracting juice from herbs, fruits, leafy greens, and other vegetables. The process of extracting juice by crushing, squeezing, or shredding fruits and vegetables against a mesh filter separating pulp from liquid content is known as juicing. In separating the pulp, the juicers concentrate on the naturally present nutrition in vegetables and fruits which allows the body to absorb the nutrition more easily than digesting the solid produce. The resulting liquid contains most of the minerals, vitamins, and plant chemicals found in a whole fruit and vegetables.

The application of juicer enables the consumption of more raw fruits and vegetables. Juicers of twin gear or masticating variety perform various additional functions. These include crushing spice and herbs; extruding pasta, bread sticks or noodles; grinding coffee; and making baby food, nut butter, and nut milk.

Increase in demand for juices with fiber content is considered one of the major factors fueling the juicer market. Juice with high fiber helps lower cholesterol and improve digestion. It also helps control blood sugar levels. Rise in demand for juice of berries and green leafy vegetables is also boosting the juicer market. Similarly, increase in trend of consuming fiber-rich juices from fruits such as bananas, strawberries, oranges, and apples is propelling the demand for juicers.

Growth in awareness about health and healthy living among consumers is also augmenting the juicer market. Furthermore, improvement in standard of living and increase in income levels are encouraging consumers to opt for juicers with modern features, thereby fueling the juicer market. Shift in manufacturing to low-cost countries is also expected to drive the market during the forecast period. Large percentage of kitchen and home appliances are produced in manufacturing-intensive countries such as South Korea, China, and countries in Eastern Europe.

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Manufacturers are launching new and innovative products in order to expand their customer base and achieve sustainable competitive advantage. One of the innovative feature or advantage in juicers is power motor capacity in premium-quality juicer for juicing hard vegetables or fruits while ensuring the appliance does not get overheated. The safety locking arm in a juicer ensures that it does not operate without the lid and operates only when the safety locking arm is in a vertical operating position. These innovative features are expected to drive the sales of juicers in the near future.

However, increase in availability of packaged juices is anticipated to hinder the market growth of juicers. With the changing preferences and lifestyles among consumers, the demand for ready-to-eat food and beverages is also increasing leading to the hindrance in the market growth over the forecast period.

The global juicer market is classified based on the product, end-user and region. The product segment is segregated into masticating juicer, centrifugal juicer and triturating juicer. Centrifugal juicer market is expected to hold maximum market share over the forecast period. Various juicer machine manufacturers are offering centrifugal juicers with high-rotation per minute for juicing hard fruits and vegetables quickly. Based on end-users, the juicer market is segmented into residential and commercial.

Based on region, the global juicer market can be categorized into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The Europe region is anticipated to be the major revenue contributor to the juicer market over the forecast period. Increasing health consciousness among the consumers is projected to drive the juicer market growth in the region.

Prominent players in the global juicer market include Cuisinart, Breville Group, KUVINGS, Koninklijke Philips, and Hamilton Beach Brands.